The Vital Catalyst

Purpose Driven Digital Marketing & Advertising
What's Our Why?
To teach other companies how to get clear on their purpose

Clarity of purpose is the single most effective pathway to success. It transforms your daily efforts from chasing to attracting what you need to succeed. Clarity brings certainity to your journey. So who is our message right for?

Visionary Leaders

As captain of your organization, uncertainity is not an option. Your vision sets the path for others to follow.

Marketing & Sales Proffesionals

Understand you company's core story and understand instantly who your customers are.

Human Resource Proffessionals

Attract the right people for the right jobs when you have the tools to spot and promote excellence.

Executive Operations Proffessionals

Getting things done is all about developing leaders in your organizations and focusing on priorities.

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The Journal
Documents the Journey of becoming a Purpose Driven Company
Apple vs Google's Mission Statement

What Happens in Vagueness…Stays in Vagueness

By on February 8, 2016

You can always bet, that what happens in vagueness…stays in vagueness. Especially when defining your company’s mission statement. Managers typically pride themselves in letting the details sort themselves out with their teams, but be very careful in confusing operational details with mission details. Leadership should establish the guiding light that make sure their teams stay […]

How to Catch a Liar

By on January 21, 2016

Vanessa Van Petten, from the Science of People, performed a wonderful summary presentation about the universal body language all human share and how they can be used to detect liars. This has become a personal passion for me as using micro-expressions and body language not only allows you to better communicate with others, but as […]

The Move to the Social Era

By on January 18, 2016

Most generations till now only lived through either a single era, or depending on the timing, they may have witness the birth of a new one.  I always considered myself lucky to be swept into the wave of the Information Era, but I paid close attention to the death of the Industrial Era only because […]

Do Our Bodies Change Our Mind?

By on January 14, 2016

We all know that our minds change our bodies, but evidence is now coming forward that your body can change our minds as well. Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” — standing in a posture of confidence, […]

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